While a great deal of business is conducted online, there is still the need to work with a printer to create the right type of hard copy pieces for the business operation. Even a small business owner will need a few key types of printed matter in order to build a brand and online business cards reach out to potential clients. Here are some examples of those basic pieces that must be on hand.
Letterhead and Envelopes
The right quality of letterhead and matching envelopes will go a long way in demonstrating that the business operation is a solid one designed to be around a long time. These two essentials can be used in a number of ways. Sending letters by post to existing customers is still considered a solid business practice. In like manner, the letterhead can be used for the creation of a cover letter that goes with any reports sent to investors.
Think of what the right envelopes and letterhead will mean if the owner decides to launch a direct mail campaign. Still considered one of the best methods to generate revenue for a minimal cost, an envelope and cover letter printed on high quality letterhead will capture the attention of recipients and motivate them to take time and actually read the correspondence.
Rest assured that business cards will never go out of style. They still come in handy in a number of scenarios. They can be displayed by a cash register in a restaurant, allowing customers to grab one and keep it handy when they plan on eating out again. Cards can be exchanged by people who strike up an conversation on a plane or train ride. There is no doubt that having business cards to give away at trade shows and conventions will come in handy. For the money involved, those cards provide excellent opportunities to reach people who could turn into regular customers.
While envelopes printed with the company name and address are great, never overlook the importance of having customized labels for other types of mail. This includes packages containing products a customer has ordered. The right labels will sport the log of the company, ensuring that the recipient immediately knows what is found in that package.
Even simple tri-fold brochures can come in handy in a lot of situations. The size makes it easy to slip some in a jacket pocket and pass them on to interested parties. They can be used as part of a direct mail campaign, or as part of a display at a trade show. The right brochure design provides information that is helpful, easy to scan, and will ensure all readers get a good idea of what the business has to offer.
For more ideas on printed matter, talk with a local printer. It will not take long to determine which pieces are a must for the business.